Kate M. Walsh

The Kaplan Center

View: thekaplancenter.com

The Kaplan Center is a premier plastic surgery center in New York and New Jersey, featuring Dr. Gordon Kaplan. As a part of efforts to modernize his site, a redesign was implemented in September 2015. Site redesign included:

• Creation of custom shortcodes to display procedures according to category
• Implementation of WPML for multi-lingual content
• Editing and creation of titles and meta descriptions for SEO on Services

Note: The homepage screenshot displays the header on every section, but it’s one whole page with a static header.

Lucy Peters

View: lucypeters.com

Lucy Peters is a high-end Manhattan clinic for hair removal. The site redesign was intended to modernize the site, featuring the procedures and treatments offered by the clinic front and center. Site development included:

• Custom post type creation for team members allows potential patients to become comfortable with their clinicians and aestheticians prior to visiting the clinic.
• Custom post type for services, with pricing, discounts, and FAQ custom meta
• Custom shortcodes for display of services, both in a straightforward list of all procedures and by symptoms patients experience

Dr. Suzanne Levine — Institute Beaute

View: institutebeaute.com

Institute Beaute is a high-end podiatry clinic in Manhattan. This site design was intended to drive traffic and appointments to the clinic, while also featuring the e-commerce products available for purchase on-site. Re-development of the site included pulling theme-based custom post types out and re-implementing them on the new site, a complete content reformatting, and removal of theme-based shortcodes that were deprecated in the theme switchover.

Dr. Suzanne Levine — Pillows For Your Feet

View: pillowsforyourfeet.com

Pillows For Your Feet is an e-commerce site intended to showcase products first and foremost. The site’s redesign, along with implementation of a cache plugin and move to better servers, yielded a much faster site.

Park Avenue Pain Management

View: https://parkavenuepain.com

Park Avenue Pain Management is a premier pain management clinic in Warren, New Jersey. The brief here was to recreate a simple, one-page website based off a pre-existing print advertisement. The idea is to provide easy contact information and directions to Dr. Byahatti’s clinic.