Kate M. Walsh

Speed optimization is important for your website. It is very easy to build a bloated site, and that’s obviously bad — but why an optimized site? Several reasons: You use less server resources (thus your site is more scalable in the face of lots of traffic). Your site loads faster, meaning: Human visitors are less likely to click away from your site (people give about 2-3 seconds for your site to start showing content before leaving). Search engines give preference to faster sites in search engine rankings (NB: albeit very slight, and as one factor in many). Both of the […]